# kaal:claim:2808132-007

**Claim.** A market leader's failure to invest in disruptive technologies often results in an abrupt loss of market dominance and frequently in total replacement in that market.

**Type.** failure  **Support.** evidenced

**Holds when.**

- incumbent firms facing disruptive rather than sustaining technologies

**Source quote.**

> technology. 36 A market leader's lack of investment in disruptive technologies often results in the abrupt loss of market dominance and often even total replacement in such markets.37 Market leaders often shortsightedly refuse to cannibalize their market dominance

**From.** Wulf A. Kaal, Erik P.M. Vermeulen, *How to Regulate Disruptive Innovation - From Facts to Data* (2016), II. Characteristics of Disruptive Innovation, page 9

**Cite as.** Wulf A. Kaal, Erik P.M. Vermeulen, How to Regulate Disruptive Innovation - From Facts to Data (2016). SSRN: https://ssrn.com/abstract=2808132

**Verify.** sha256 of source PDF `3515f2317ed9c1d33ae55d70467cdf1f6c4e350065ea6a887d5d7619599ad7d2` at https://raw.githubusercontent.com/wulfkaal/Academic-Papers/main/papers/pdf/Kaal%20and%20Vermeulen%20-%202016%20-%20How%20to%20Regulate%20Disruptive%20Innovation%20-%20From%20Facts%20to%20Data.pdf

**Failure mode.** Incumbent underinvestment in disruption  (family: incumbent-resistance-to-adoption)

**Topics.** innovation, economics

**Keywords.** incumbent-failure, disruptive-innovation, market-dominance, creative-destruction

**Related claims.**

- extended_by: https://wulfkaal.github.io/claims/3411897-011
- extended_by: https://wulfkaal.github.io/claims/3808859-002

**Canonical form.** This markdown file is the canonical hashed representation of the claim. Its sha256 is the content hash used for attestation.