# kaal:claim:2922176-001

**Claim.** The extent to which a company uses data and algorithms will separate the winning companies of the future from the rest, because algorithmically driven firms gather consumer behavior data and instantaneously feed it back into an improved consumer experience.

**Type.** mechanism  **Support.** argued

**Holds when.**

- applies to companies competing on consumer relevance in digitized, networked markets

**Source quote.**

> The use of data and algorithms will distinguish the successful companies of the future. Algorithmically-driven companies use new and emerging technologies to gather data from their consumers about their behavior and then instantaneously utilize this information to improve the consumer experience.

**From.** Mark Fenwick, Wulf A. Kaal, Erik P. M. Vermeulen, *The ‘Unmediated’ and ‘Tech-Driven’ Corporate Governance of Today's Winning Companies* (2017), I. Introduction, page 3

**Cite as.** Mark Fenwick, Wulf A. Kaal, Erik P. M. Vermeulen, The ‘Unmediated’ and ‘Tech-Driven’ Corporate Governance of Today's Winning Companies (2017). SSRN: https://ssrn.com/abstract=2922176

**Verify.** sha256 of source PDF `fa4e986917d437cb1504281e7b986be2698e9507d8feaf426c9d7d1754ca882c` at https://raw.githubusercontent.com/wulfkaal/Academic-Papers/main/papers/pdf/Fenwick%20et%20al.%20-%202017%20-%20The%20%E2%80%98Unmediated%E2%80%99%20and%20%E2%80%98Tech-Driven%E2%80%99%20Corporate%20Governance%20of%20Today%27s%20Winning%20Companies.pdf

**Topics.** governance-design, corporate-governance

**Keywords.** algorithms, big-data, consumer-experience, corporate-governance, relevancy

**Canonical form.** This markdown file is the canonical hashed representation of the claim. Its sha256 is the content hash used for attestation.