# kaal:claim:3396522-036

**Claim.** Mass adoption fails at the user level: the average user will not identify, research, and purchase diverse sets of tokens even where those tokens would create value, because the existing cryptocurrency market structure is simply too cumbersome.

**Type.** failure  **Support.** argued

**Source quote.**

> The average user is unwilling to identify, research, and purchase diverse sets of tokens, even if their application and use cases would create value. The existing market structure for cryptocurrencies is simply too cumbersome for the average user.

**From.** Craig Calcaterra, Wulf A. Kaal, Vadhindran K. Rao, *Stable Cryptocurrencies* (2019), IV. Stable Cryptocurrencies, 11. Supporting Mass Adoption, page 48

**Cite as.** Craig Calcaterra, Wulf A. Kaal, Vadhindran K. Rao, Stable Cryptocurrencies (2019). SSRN: https://ssrn.com/abstract=3396522

**Verify.** sha256 of source PDF `ef5031b16aa53476ed618f0bdf92601cd4affb893692c701134bd9cba3ea8acf` at https://raw.githubusercontent.com/wulfkaal/Academic-Papers/main/papers/pdf/Calcaterra%20et%20al.%20-%202019%20-%20Stable%20Cryptocurrencies.pdf

**Failure mode.** user-burden-blocks-adoption  (family: adoption-and-usability-barrier)

**Topics.** tokenomics, economics, risk-and-incentives

**Keywords.** mass-adoption, user-experience, token-fragmentation, market-structure, consumer-behavior

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