# kaal:claim:3782198-001

**Claim.** Social media platform owners do not know and cannot choose which content will matter; the answers are held in the behavior of the network of users, and the companies merely monitor network transactions and analyze them statistically with automated algorithms.

**Type.** mechanism  **Support.** argued

**Holds when.**

- applies to Web 2.0 platforms whose value derives from user generated content and behavior

**Source quote.**

> The network of users has the answers in their members' behavior. The social media companies simply monitor the networks' transactions and statistically analyze the information with automated algorithms.

**From.** Craig Calcaterra, Wulf A. Kaal, *Contemporary Decentralization* (2021), From Social Media to Decentralized Coordination, page 4

**Cite as.** Craig Calcaterra, Wulf A. Kaal, Contemporary Decentralization (2021). SSRN: https://ssrn.com/abstract=3782198

**Verify.** sha256 of source PDF `e7e1378e3eed06cace6534e7792a7307d607d18bc6beb4ac45896476280728e4` at https://raw.githubusercontent.com/wulfkaal/Academic-Papers/main/papers/pdf/Calcaterra%20and%20Kaal%20-%202021%20-%20Contemporary%20Decentralization.pdf

**Topics.** decentralization, institutional-design

**Keywords.** social-media, information-at-the-edge, algorithms, decentralization, network-effects

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