# kaal:claim:3782198-012

**Claim.** Web 2.0 companies solved the hosting problem through a Faustian bargain: free hosting is exchanged for access to shared content, ownership of viewers' personal information, control over what may be shared, and access to user attention.

**Type.** mechanism  **Support.** argued

**Source quote.**

> In exchange they have access to the information that content providers want to share. They own any personal in- formation from viewers that can be gleaned. They control what content can and can't be shared, guiding popular opinion.

**From.** Craig Calcaterra, Wulf A. Kaal, *Contemporary Decentralization* (2021), History of Web <.> and Web ?.>, page 10

**Cite as.** Craig Calcaterra, Wulf A. Kaal, Contemporary Decentralization (2021). SSRN: https://ssrn.com/abstract=3782198

**Verify.** sha256 of source PDF `e7e1378e3eed06cace6534e7792a7307d607d18bc6beb4ac45896476280728e4` at https://raw.githubusercontent.com/wulfkaal/Academic-Papers/main/papers/pdf/Calcaterra%20and%20Kaal%20-%202021%20-%20Contemporary%20Decentralization.pdf

**Topics.** economics

**Keywords.** web2, hosting, data-ownership, attention-economy, faustian-bargain

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