# kaal:claim:3808859-002

**Claim.** Market leaders fail against disruptive technologies because they shortsightedly refuse to cannibalize their own dominant position, and that refusal often produces abrupt loss of market dominance or total replacement.

**Type.** failure  **Support.** argued

**Holds when.**

- incumbent firms with an established customer base facing lower-end entrants

**Source quote.**

> A market leader's lack of investment in disruptive technologies often results in the abrupt loss of market dominance or even total replacement in such markets. Market leaders often shortsightedly refuse to cannibalize their market dominance

**From.** Wulf A. Kaal, *Decentralization – Why We Need Technology Infrastructure Upgrades* (2021), I. Introduction, page 5

**Cite as.** Wulf A. Kaal, Decentralization – Why We Need Technology Infrastructure Upgrades (2021). SSRN: https://ssrn.com/abstract=3808859

**Verify.** sha256 of source PDF `304ad25d43b5ecea3158e3a2ca04e6e1e3bd2958e2134e2dcefbfedf3b6f3ab7` at https://raw.githubusercontent.com/wulfkaal/Academic-Papers/main/papers/pdf/Kaal%20-%202021%20-%20Decentralization%20%E2%80%93%20Why%20We%20Need%20Technology%20Infrastructure%20Upgrades.pdf

**Failure mode.** incumbent refusal to self-cannibalize  (family: incumbent-resistance-to-adoption)

**Topics.** innovation, economics

**Keywords.** disruptive-innovation, incumbent-failure, market-dominance, corporate-strategy

**Related claims.**

- restates: https://wulfkaal.github.io/claims/3411897-011
- extends: https://wulfkaal.github.io/claims/2808132-007
- extends: https://wulfkaal.github.io/claims/3411897-010

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