{
 "@context": "https://schema.org",
 "@type": "DefinedTerm",
 "@id": "https://wulfkaal.github.io/entities/consumer-experience",
 "identifier": "kaal:entity:consumer-experience",
 "name": "Consumer experience",
 "termCode": "consumer-experience",
 "inDefinedTermSet": {
  "@id": "https://wulfkaal.github.io/entities/index.json"
 },
 "author": {
  "@type": "Person",
  "name": "Wulf A. Kaal",
  "identifier": "https://orcid.org/0000-0003-0757-275X"
 },
 "dateModified": "2026-07-29",
 "canonicalForm": "https://wulfkaal.github.io/entities/consumer-experience.md",
 "sha256": "1843aa7f5dfe6e7f4b7b10bf33272da8274b4210fda2bc918d5acf0ca3a4182f",
 "additionalProperty": [
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   "@type": "PropertyValue",
   "name": "status",
   "value": "derived"
  },
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   "@type": "PropertyValue",
   "name": "claim_count",
   "value": 2
  },
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   "name": "work_count",
   "value": 2
  },
  {
   "@type": "PropertyValue",
   "name": "year_span",
   "value": [
    "2017",
    "2019"
   ]
  },
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   "name": "non_current_claims",
   "value": 0
  }
 ],
 "subjectOf": [
  {
   "@type": "Claim",
   "@id": "https://wulfkaal.github.io/claims/2922176-001",
   "identifier": "kaal:claim:2922176-001",
   "text": "The extent to which a company uses data and algorithms will separate the winning companies of the future from the rest, because algorithmically driven firms gather consumer behavior data and instantaneously feed it back into an improved consumer experience.",
   "abstract": "The use of data and algorithms will distinguish the successful companies of the future. Algorithmically-driven companies use new and emerging technologies to gather data from their consumers about their behavior and then instantaneously utilize this information to improve the consumer experience.",
   "citation": "Mark Fenwick, Wulf A. Kaal, Erik P. M. Vermeulen, The ‘Unmediated’ and ‘Tech-Driven’ Corporate Governance of Today's Winning Companies (2017). SSRN: https://ssrn.com/abstract=2922176",
   "datePublished": "2017",
   "claim_type": "mechanism",
   "confidence": "argued",
   "is_failure_mode": false,
   "scope_conditions": [
    "applies to companies competing on consumer relevance in digitized, networked markets"
   ],
   "source_pdf_sha256": "fa4e986917d437cb1504281e7b986be2698e9507d8feaf426c9d7d1754ca882c",
   "status": "current"
  },
  {
   "@type": "Claim",
   "@id": "https://wulfkaal.github.io/claims/3411897-026",
   "identifier": "kaal:claim:3411897-026",
   "text": "Without intuitive consumer access points comparable to iTunes, decentralized systems cannot reach mainstream consumer adoption, because users currently must manage their own security, keys, and wallets.",
   "abstract": "Without such intuitive consumer support access points, it is difficult to see how decentralized systems can ever reach mainstream consumer adoption.",
   "citation": "Wulf A. Kaal, Decentralization - Past, Present, and Future (2019). SSRN: https://ssrn.com/abstract=3411897",
   "datePublished": "2019",
   "claim_type": "failure",
   "confidence": "argued",
   "is_failure_mode": true,
   "scope_conditions": [
    "current decentralized system requirements that force users to manage keys"
   ],
   "source_pdf_sha256": "82f0aea026b3e3a526ec51bc073b3b864dc06cd9083ff9c54c550037045edaa9",
   "status": "current"
  }
 ],
 "description": "2 claims in the published works of Wulf A. Kaal carry the concept tag 'consumer-experience'. Derived node: a roster, not an adjudicated definition."
}