# Marketing

`kaal:entity:marketing`

**Status.** derived

This node is assembled mechanically from the 4 claims that carry the concept tag `marketing`. It is a roster of what the corpus says under this term. It is **not** an adjudicated definition: no single statement here has been ruled canonical, and no first-appearance call has been made. Read the claims and judge for yourself.

## Every claim under this term

4 claims across 3 works, 2017 to 2022.

**2017**

- [3067615-037](https://wulfkaal.github.io/claims/3067615-037) [design/asserted] -- ICO promoters should not allow tokens to be traded before the underlying protocol network or application is live, and should not use a landing page that focuses almost exclusively on the ICO while providing less content on the product, project, technology, and team.
  > Such practices include allowing tokens to be traded before underlying protocol network or application is live, using a landing page that focuses almost exclusively on the ICO with project timeline etc. but provides less content on product, project, technology, and team.
  Wulf A. Kaal, Marco Dell'Erba, Initial Coin Offerings Emerging Practices, Risk Factors, and Red Flags (2017). SSRN: https://ssrn.com/abstract=3067615

**2019**

- [3409548-004](https://wulfkaal.github.io/claims/3409548-004) [mechanism/argued] -- Easier access to trading data and to information about the hedge fund industry has been a significant factor in the growth of hedge fund assets, because analytic platforms let managers manipulate peer and style data and build targeted marketing materials.
  > Easier access to trading data and information about the hedge fund industry has been a significant factor in the growth of hedge fund assets.
  Kaal, Financial Technology and Hedge Funds (2019). SSRN: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3409548

**2022**

- [4015908-020](https://wulfkaal.github.io/claims/4015908-020) [mechanism/argued] *(failure mode)* -- Without significant marketing a fair launch token is less likely to reach a diverse set of market participants, and projects reaching only a few hundred investors with small million dollar market caps are much more prone to abuse and manipulation.
  > Without significant marketing of the project, it is less likely the token will reach a diverse set of market participants. Projects that only reach a few hundred investors and only small million-dollar market caps are much more prone to abuse and manipulation.
  Wulf A. Kaal, Fair Token Launch (2022). SSRN: https://ssrn.com/abstract=4015908
- [4015908-021](https://wulfkaal.github.io/claims/4015908-021) [design/argued] *(failure mode)* -- Equal opportunity access points for public marketing incentives cannot be guaranteed and require constant reevaluation, so the public marketing permission for any fair token launch should be restricted to a limited percentage of total token supply.
  > These equal opportunity access points cannot be guaranteed and the process is subject to constant reevaluation. The public marketing permission for any fair token launch should be restricted to a limited percentage of total token supply.
  Wulf A. Kaal, Fair Token Launch (2022). SSRN: https://ssrn.com/abstract=4015908

## Verify

Every claim above resolves to a record carrying a verbatim source quote, the sha256 of the source PDF, and a preformatted citation. Nothing here asks to be taken on trust.

    curl -s https://wulfkaal.github.io/entities/marketing.md | sha256sum

**Canonical form.** This markdown file is the canonical hashed representation of this entity node. Its sha256 is the content hash.