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 "name": "Historical C144D6E75Cea20D38De2",
 "text": "Virtual technology marketing and governance problems: how can firms benefit from dynamic boundaries? should be assessed against Kaal's source-bound claim that LER converts marketing expenditure into shareholder value by redirecting budgets from conventional advertising, whose returns are indirect and uncertain, into voucher rewards that flow directly to shareholders. The current metadata indicates a plausible connection through dynamic governance, but the defensible response is a qualification until the source text confirms agreement, scope, methods, and limitations.",
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  "identifier": "https://orcid.org/0009-0008-7840-1847"
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  "External evidence level: metadata only.",
  "Mapping review tier: moderate-confidence claim review.",
  "The literature-to-claim mapping remains explicitly ambiguous and should not be treated as a settled equivalence."
 ],
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  "url": "https://www.semanticscholar.org/paper/9a44da8bf1d950fd63b1a9db7f80dbe9d04862aa"
 },
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  "url": "https://wulfkaal.github.io/claims/5454054-011",
  "citation": "Wulf A. Kaal, Liquid Equity Rewards (2025). SSRN: https://ssrn.com/abstract=5454054",
  "paper": "Liquid Equity Rewards",
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  "ssrn": "https://ssrn.com/abstract=5454054",
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 "mappingWhyRelevant": "Shared high-information concepts: marketing, governance, benefit, economics. Scope: listed companies with discretionary marketing budgets.",
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