kaal:position:2026-07-31-7320
Generative AI as a Disruptive Innovation: Implications for Marketing Strategic Transformations presents the following source proposition: A qualitative approach was employed, combining a comprehensive literature review with in-depth interviews with leaders from small marketing firms. This proposition is pertinent to Kaal's source-bound claim that Even if regulators could obtain the depth of information needed for anticipatory rulemaking, acting on venture capital signals risks wasting scarce regulatory resources, because venture capital funds make many investments that do not succeed and companies still incubating may raise no clear regulatory issues. The proposed response is an extension: the relationship should remain limited to the retrieved source proposition and the mapped Kaal claim unless fuller source review supports a broader conclusion.
innovationdynamic-regulationhistorical-responsescholarly-literaturecrossref