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 "text": "Generative AI as a Disruptive Innovation: Implications for Marketing Strategic Transformations presents the following source proposition: This study is the first to apply the theory of disruptive innovation to the use of generative AI at small marketing firms. This proposition is pertinent to Kaal's source-bound claim that Incumbent firms facing a perceived threat from disruptive innovation may respond by using the existing regulatory process itself to create obstacles that prevent disruptive firms from competing. The proposed response is an extension: the relationship should remain limited to the retrieved source proposition and the mapped Kaal claim unless fuller source review supports a broader conclusion.",
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  "The source-to-claim mapping remains explicitly ambiguous and is published with that limitation."
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