kaal:claim:2922176-005

In companies that concentrate on established products, the executives who understand innovation and consumer experience, the very people responsible for the firm's initial success, are pushed to the margins of core decision making.

Source quote, verbatim

innovation and consumer experience — i.e., those individuals responsible for the initial success of a company and best placed to deliver relevancy — often find themselves marginalized from core decision-making processes in companies that focus on established products.

From

Mark Fenwick, Wulf A. Kaal, Erik P. M. Vermeulen, The ‘Unmediated’ and ‘Tech-Driven’ Corporate Governance of Today's Winning Companies (2017), II. Common Characteristics of Disrupted Companies, p. 6
https://ssrn.com/abstract=2922176 · source PDF

Cite as

Mark Fenwick, Wulf A. Kaal, Erik P. M. Vermeulen, The ‘Unmediated’ and ‘Tech-Driven’ Corporate Governance of Today's Winning Companies (2017). SSRN: https://ssrn.com/abstract=2922176

Holds when

companies built around existing and successful products or services

Classification

failuresupport: arguedfailure: marginalization of innovation executivesfamily: incumbent-resistance-to-adoptioninnovation

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