kaal:claim:3411897-014
Microsoft under Steve Ballmer missed the shift to networked technologies and mobile consumption because it focused on short term financial metrics rather than on designing products relevant to the next generation of consumers, and so ceased to be relevant despite excellent traditional metrics.
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Microsoft missed these developments because it focused on short-term financial metrics, rather than on designing products relevant for the next generation of consumers.
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failuresupport: evidencedfailure: metrics-driven-irrelevancefamily: short-termismrisk-and-incentives
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