Impact certificates let businesses offset engagements that are non impact or publicly perceived as non impact, and Kaal gives the example of the tobacco industry investing in a lung cancer impact certificate to offset its contribution to lung cancer.
Source quote, verbatim
For example, the tobacco industry could invest in a lung cancer impact certificate to offset their contributions to lung cancer.
Wulf A. Kaal, Impact Investing Innovation - From Impact 1.0 to 3.0 (2024). SSRN: https://ssrn.com/abstract=4685567
Holds when
businesses seeking to demonstrate social impact
ESG and brand value motivations
Classification
designsupport: assertedinstitutional-design
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