Both classical and behavioral approaches fail to account adequately for preference reversal, and that joint failure, not mere novelty, is what justifies an alternative quantum decision framework.
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However, proponents of quantum economics argue that the failure of both classical and behavioral approaches to adequately address preference reversal highlights the need for an alternative approach.
supported_bykaal:claim:4900880-010 The cognitive effects that look paradoxical under classical logic do not show that people are irrational; they...
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