kaal:claim:5583610-009

Because LER rewards are funded out of marketing budgets at roughly one to five cents per holder-day and expensed immediately under U.S. GAAP, the program avoids the balance sheet drag that conventional loyalty liabilities create.

Source quote, verbatim

LER avoids balance-sheet drags and streamlines finances by using marketing budgets at a modest $0.01–0.05 per holder-day and expensed upfront under U.S. GAAP.

From

Wulf A. Kaal, Liquid Equity Rewards in Corporate America (2025), 2.1. How LER Works, p. 7
https://ssrn.com/abstract=5583610 · source PDF

Cite as

Wulf A. Kaal, Liquid Equity Rewards in Corporate America (2025). SSRN: https://ssrn.com/abstract=5583610

Holds when

U.S. GAAP reporting issuers
rewards funded as marketing expense

Classification

mechanismsupport: assertedeconomics

Related claims

restates kaal:claim:5454054-008 Funding LER rewards out of marketing budgets keeps them off the balance sheet, because marketing spend is expe...

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