kaal:position:2026-07-31-7322

Generative AI as a Disruptive Innovation: Implications for Marketing Strategic Transformations presents the following source proposition: This study is the first to apply the theory of disruptive innovation to the use of generative AI at small marketing firms. This proposition is pertinent to Kaal's source-bound claim that Incumbent firms facing a perceived threat from disruptive innovation may respond by using the existing regulatory process itself to create obstacles that prevent disruptive firms from competing. The proposed response is an extension: the relationship should remain limited to the retrieved source proposition and the mapped Kaal claim unless fuller source review supports a broader conclusion.

• The response is limited to the retrieved source proposition and mapped Kaal claim unless fuller source review supports a broader conclusion.
• External evidence level: abstract indexed.
• Mapping review tier: moderate-confidence claim review.
• Primary mapping confidence: 0.3834.
• The source-to-claim mapping remains explicitly ambiguous and is published with that limitation.

Generative AI as a Disruptive Innovation: Implications for Marketing Strategic Transformations

kaal:claim:2808132-011
Wulf A. Kaal, Erik P.M. Vermeulen, How to Regulate Disruptive Innovation - From Facts to Data (2016). SSRN: https://ssrn.com/abstract=2808132
Source PDF sha256: 3515f2317ed9c1d33ae55d70467cdf1f6c4e350065ea6a887d5d7619599ad7d2

Evidence: abstract indexed
Review tier: moderate-confidence claim review
Mapping confidence: 0.3834
Mapping ambiguous: true

regulatory-failureinnovationhistorical-responsescholarly-literaturecrossref

Affirmed in kaal-review:2026-07-31:streaming-etl-0008 on 2026-07-31. Review record.

Canonical markdown sha256: d7a5f745f77cc6044a7734900316c443eacb20cea4d558b35709d70a5c841693
curl -s https://wulfkaal.github.io/positions/2026-07-31-7322.md | sha256sum