kaal:claim:2922176-006

Microsoft lost relevance under Steve Ballmer because it optimized for short-term financial metrics instead of designing products for the next generation of consumers, even while sales tripled and profits doubled.

Microsoft missed these developments because it focused on short-term financial metrics, rather than on designing products relevant for the next generation of consumers.

Mark Fenwick, Wulf A. Kaal, Erik P. M. Vermeulen, The ‘Unmediated’ and ‘Tech-Driven’ Corporate Governance of Today's Winning Companies (2017), II. Common Characteristics of Disrupted Companies, p. 8
https://ssrn.com/abstract=2922176 · source PDF

Mark Fenwick, Wulf A. Kaal, Erik P. M. Vermeulen, The ‘Unmediated’ and ‘Tech-Driven’ Corporate Governance of Today's Winning Companies (2017). SSRN: https://ssrn.com/abstract=2922176

• Ballmer era, 2000 to 2015

failuresupport: evidencedfailure: profitable irrelevancefamily: short-termismrisk-and-incentives

• extended_by kaal:claim:3411897-014 Microsoft under Steve Ballmer missed the shift to networked technologies and mobile consumption because it foc...

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